Storytelling has gained increasing importance in explorations of organisational life.
There is a growing recognition that organisations create and sustain themselves as a
result of the stories we tell one another. Hence a growing emphasis among consultants and
organisation specialists on the importance of telling stories and having good
conversations.
A good starting point for storytelling is Barry
McWilliams'
Art of Story Telling page. He has
lots of links and is also part of the story
telling ring - a group of linked sites on story telling. The
Story Telling FAQ is also a useful resource.